social media

The 8 Miracles of Social Media That Didn’t Happen

For my Likeable Media blog this month, I wrote about the 8 Social Media Miracles of 2012. While drafting, my next stroke of genius hit! Below you will find the 8 Miracles of Social Media that DIDN’T happen this year.

Miracle#1 – You didn’t instagram your feet in the sand this summer, the fall foliage, or your huge Friday happy hour drink.
 
Miracle #2 – You didn’t live tweet your day.
 
Miracle #3 – You picked up the phone to call your best friend instead of sending them a Facebook message.
 
Miracle #4 – You found out your high school classmates got engaged/married via Facebook’s new love notifications and didn’t question your entire life & cry yourself to sleep.
 
Miracle #5 – You didn’t mention who your political preference during the presidential campaign.
 
Miracle #6 – You made only one pinterest board.
 
Miracle #7 – Your twitter, pinterest, instagram, spotify, reader, goodreads, purchase history were NOT hooked up to your Facebook feed.
 
Miracle #8 – You went an entire hour without checking an application on your iPhone.

12 Things I Want For Social Media This Year

This was originally posted on Likeable Media’s blog.

Dear Santa,

It’s that time of year again where we get to write you letters and ask you for things. The past two years you have really pulled through and delivered some great additions to the social media industry. When I asked for more personalized Facebook pages, you gave me Timeline! When I asked for the next big thing, you gave me Pinterest! Now it’s a new year and I have new demands requests for you. Please make my wishes come true!

1. Bring Instagram back to Twitter! I can’t stand to see them fighting like this. Plus, it looks like I have no pictures on Twitter since you removed all my Instagrams.

2. Make Timeline searchable. Things get lost on timeline very easily, but wouldn’t it be great to have a search function to find things?! I know search isn’t Facebook’s sweet spot but maybe 2013 is the year!


3. Ability to “like” tweets. Yes, I asked for this last year… and the year before. Favoriting is not the same. Some tweets aren’t worthy of a favorite or a RT. Just a like.


4. Facebook Offers for small businesses. Why the 400 liker restriction? Small businesses want to reward their fans with exclusive deals too.


5. Increased Newsfeed visibility. Could you give your buddy Zuckerberg a call and give us back our newsfeed visibility? I very rarely complain about Facebook changes but this just makes it that much harder to get content seen, even when your content is stellar.


6. Give Myspace a chance. I am really rooting for Justin Timberlake. I have a new Myspace page myself and it really isn’t all that bad.


7. Ban  politics or sports from being discussed on Facebook. Just kidding… but really.


8. Easy way to delete groups. Currently, you have to delete every member of the group before being given the option to delete the group. I understand the logic, but is this really the most efficient way of doing things?


9. Pinterest analytics please! I know there are free tools out there but I really want Insights for Pinterest. We already know that click through rates and purchases from Pinterest are real, but I need numbers!


10. Option to optimize. Uploading videos to Facebook as opposed to just sharing a link from YouTube has it’s advantages. However, I don’t get to select my freezeframe, optimize size, or anything. Give us some wiggle room here!


11.Group chat, come back! I miss the giant group chats. Bring them back!


12. Analytics… that are good… and FREE. I realize I am asking a lot here. I want to be able to compare my brand to other brands and do a deep dive into click through, engagement, and ads. Let me know what you can do here…


Alright Santa… work your magic! And just in case, send this over to Hannukah Harry too (I want to make sure I’m covered!).


S.W.A.T. (Sealed with a tweet!)Cara Friedman and the Likeable team!


What would you wish for from Social Media Santa? If you agree (or disagree) post your favorite numbers in the comments!


Click here to see my wishlists for 2011 and 2012.

How To Hide People From Facebook Chat

You and your boyfriend must have spent hours chatting on Facebook chat. And Facebook chat is SO smart that they always post people you talk to most right at the top. How convenient. Until you break up. Then you get to stare at his face (whether he’s on or not) and be miserable. And obsessive. Thankfully, you don’t have to put yourself through this.

Facebook understands you. They want to help you out by putting your friends and loved ones at the top but when you don’t want to talk to those people anymore, they have a solve for that too. Here’s a step by step guide to getting rid of people on Facebook chat.

1. Click the options button. You can find this on the bottom right corner of chat. The button looks like a little gear.

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2. Click on Advanced Settings. (Notice you can also edit the chat sounds here too. Fascinating!)
 
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3. Type in the person(s) you don’t want to keep staring at on Facebook chat. (Will he chat me? Will he not? Why isn’t he chatting me!? Ladies, let’s end this madness.)
 
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4. Press Save and go on living your life.
 
Tada! That’s it. Go be happier now knowing you can live the “out of sight, out of mind” mentality. You’re welcome.
 
 
 

What To Do (And Not Do) When Running A Facebook Promotion

This was originally posted on Likeable Media’s blog.

There are many strategic reasons for your brand to run promotions on Facebook. You can generate leads and drive sales by collecting customer information and promoting new products. You can engage with customers and delight them by giving away great prizes. You can grow your fan base and increase page visibility online. You can also use promotions to gain user data and insight. I can go on and on for why you should run a promotion but the real question is how do you make it successful. Here’s a list of what to do and what not to do when running a Facebook promotion.

DO use a third party application. In order to run a Facebook promotion that complies with terms of service, you have to administer your promotion through a third party application. Platforms such as Wildfire allow you to create a Facebook tab through their site and administer a legal promotion.   

DON’T administer directly through Facebook. If you are not conducting the promotion through a third party you are in direct violation of Facebook terms of service. Any time when a user can enter your promotion without having to fill out a separate form, you are improperly running the promotion.

DO require a like to enter. Facebook allows for you to “like-gate” your promotions. This is a great way to attract new users to your page and have them like your page. 

DON’T automatically enter someone for liking. Although you can require that a user likes your page before entering a promotion, it can’t end there. Make sure you clearly state that users have to like your page and then continue to enter. Liking the page should be step one. 

DO announce winners in a Facebook post. Although you can’t choose winners through Facebook you can still announce winners on Facebook. Highlighting a liker who won a promotion is a great way to make that person feel special and also give you engaging content for your page. 

DON’T use Facebook to notify winners. When creating the form for your promotion, include a place for email or phone number. When you want to contact the winner you will have separate means of communicating with them besides Facebook. 

DO include the fine print. With every promotion you run you should have a set of rules that outlines all the fine print. Maker sure to include a privacy policy, why and how you plan on using their information and a statement that says your promotion has no affiliation or endorsement from Facebook.  

DON’T forget to include the fine print in shareable versions. You will likely cross promote your promotion on your website, email list, and other social networks. When doing this, don’t forget to make the rules known and accessible on these platforms as well. This can easily get lost in translation. 

DO promote using Facebook and other social channels. It is a must to cross promote! If you weren’t planning on doing it before, change your strategy. You can run Facebook ads for a Twitter promotion and vice versa. Promote your promotion, otherwise no one will know about it. 

DON’T over complicate things. The harder it is to enter, the less entries you will have. You always want to have a promotion with a low barrier to entry. In cases where the barrier to entry is higher, the prize needs to be better as well. 

The dos and don’ts are endless but this is a good place to start. Take a critical look at the promotions you run on Facebook. Are they in compliance with Facebook terms of service? Are you promoting your promotion properly to get the most exposure?

 

What tips would you include? Share your thoughts in the comments below!

How The Dating Game Has Changed

Okay so I’ve been out of the dating game a while. Lots has changed since 2005. Some for the better, some not so much but overall it’s a whole new ballgame! For many of you I may be stating the obvious but for others who haven’t been on a date since high school, this may be useful for you! (Just me? Okay.)

Talking on the phone for hours. 
Texting has taken over. Why would anyone call you to chat? They can just text or GChat or Facebook you. Call me old fashioned but I like a late night phone session.

Not living with your parents.
This certainly changes things. No longer are the days when you have to kiss with your eyes open and listen really closely for nearby footsteps. Hello freedom!

Has he called yet?
So this hasn’t actually changed that much. Now you just have 100 places to check. Did I get a text? Tweet? Facebook chat? Smoke signal? Seriously ladies. Put your phone down. Walk away.

Did you guys hookup?
This does not mean “did you guys makeout?” In fact, now the term is quite ambiguous and can mean LOTS of things. Still not quite sure how to interpret this but I guess it comes with time…

The Weekday Rule
Did you know that you can’t have a first date on a weekend? Apparently it’s too much pressure. That’s why you start out with weekday dates. When you actually like the person you can bump them to weekends. In high school I didn’t really go out during the week so this wasn’t an issue. For the record, I think this rule is ridiculous.

I suspect a part two to this blog in the near future. I think it’s safe to say that I’m learning.

What else do I need to know?! Share below!

Go Back-to-School With Your Social Media Content

This was originally posted on Likeable Media’s blog.

In high school, everyone seems to find their place in a clique, deemed for 4 years by a name or title based on who they associate with. Back to school season is in full force – don’t let your social strategy get sucked into one and only one clique. In order to make this school year a successful one, be sure to take away a lesson from each standard high school clique.

The Jocks – All eyes are on the jocks. They set the example for the entire school and influence their peers. The jocks are a great example of how Facebook visual content should be done.  In order to be shareable, appealing, and newsworthy, it cannot be anything less than a touchdown.  A jock doesn’t follow the crowd, the crowd follows the jock. Be a thought leader in your content and have all the other brands in your industry dying to wear your Letterman jacket.
The Cheerleaders – The cheerleaders can be a little ditzy, but their loud voices and cheerful spirits make them hard to ignore. You can learn two things from the cheerleader.  First, check your spelling and grammar. One small mistake can lead to a lot of backlash. And secondly, use a short, definitive call to action. B-e- aggressive! Spell it out if you have to, but give your customer a reason to love your brand.
The Science Nerds – The nerds are the smartest, most methodical group in the school. They monitor everything from start to finish, proving and disproving hypothesis. Being a science nerd can really come in handy for your brand. Use insights to track your brand’s social progress. Measure your key performance indicators (KPIs) to put together award-winning case studies.  The science nerds may not be cool in high school, but without measurement and preciseness in the social space, your brand will never reach full potential.
The Bully – Bullies are a great example to show what NOT to do on social. Bullies are loud, bullies are demanding, and bullies talk in the third person. They are reminiscent of how push marketing works. Going around telling people how awesome your brand is and to buy your product/service constantly on the social space is annoying, frustrating for your customers, and simply in effective.  Don’t be a bully.
 
Which clique are you guilty of sticking to? Which other clique could you learn the most from? Comment below!

Vote for Likeable in the #SXSW PanelPicker!

Come March, techies flock to Austin for the biggest technology conference of the year! In the past my company, Likeable Media, has had a pretty strong presence and have even led a few sessions. Well, not we’d like to go back and you can help! Voting for SXSW 2013 topics is now open and Likeable has four  proposed topics for inclusion in the SXSW Interactive Festival to take place in Austin, TX, March 8-12, 2013. Take a look at our sessions, leave your feedback and don’t forget to hit that thumbs up and leave a vote!



SXSW #PanelPicker: Build Your Social Strategy in 30 Minutes featuring Frank Emanuele and Cara Friedman – http://buff.ly/MTY0Gt

SXSW #PanelPicker: How to Lose a Client in 10 Days featuring Jenna Lebel and Mallorie Rosenbluth –  http://buff.ly/MTYjBa

SXSW #PanelPicker: Facebook for Local: Better than a Root Canal featuring Megan McMahon –  http://buff.ly/MTYexg

SXSW #Panel Picker: Why It Pays To Be Likeable featuring me, Dave Kerpen  – http://buff.ly/MTY1tP

Are you headed to SXSW this year? Hope to see you there!

The Secret To Great Content

This was originally posted on Likeable Media’s blog.

Content is king. We all know it is important. We hold it on such a high pedestal. We invest in making it great. Those who really understand why we love content so much know that there is an underlying reason why content is “king. “The purpose of having great content to elicit a response – engagement, a like, a retweet, a download – something that shows us our customer is listening. How do we do this? How do we provoke our community to take action? With the secret to great content of course…

All great content includes a call to action.  Calls to action (CTA) come in many forms. Anytime you request your community to do something (click a link, register for a webinar, like your post, download a whitepaper, etc.) you are including a CTA. Including a CTA isn’t enough to have great content. While the CTA may be the secret to engagement and the driver of action, you have to be creative in your presentation. Here are three tips for using CTAs in your content strategy.

1. More than just “Visit Our Page.” The “Visit Us” CTA is one of the most common and, in my opinion, one of the most unpersuasive. As a customer, why should I visit your page? Give people a reason to visit your page and way to engage further once they get there. Oreo’s packaging asked their customers to “like” their page to vote on how to eat their Oreos. Not only are they directing people to their Facebook page but they are involving their customers in a fun debate. Now your customers have a reason to visit your page and your brand is left with a successful CTA.

2. Don’t make it look like a CTA. The best CTAs are the ones that you don’t realize are CTAs. When you customers are so compelled to take action without you even asking, you know you have succeeded. Last year, Mattel launched a campaign for Ken and Barbie to get back together. Fans of the brand and the doll were asked to help the beloved couple get back together and give your two cents on whether Barbie should take Ken back. Consumers were swept up in the fun of it all and went out of their way to give their input to Barbie and Ken’s relationship. Mattel created a CTA that was so effective people didn’t even see it as a formal call to action.

3. Get creative and leverage your brand assets. The one thing that all of these examples have in common is that they have thought outside the box. Sure, it’s easy to ask people to like, retweet, comment, or click on something (and it can be effective too) but these brands didn’t settle with the easy CTA and took it to the next level. Another example of a brand using their assets and having fun with their engagement is Mike & Ike. The candy campaign focuses on Mike and Ike as people and how they have decided to pursue different careers. Customers are encouraged to keep track of their story, follow their new careers, and watch as this long-time duo splits! Create a story for the brand and encouraging users to follow the action is a creative way to have a CTA that has effectively raised their brand awareness.

Great content leads to engagement and now you know that the way to get that level of engagement is simply by asking for it. Including a call to action in everything you do is the best kept secret in the industry. You may be inadvertently including CTAs in posts and you may even notice that those are the ones that reach the highest levels of engagement. For your future content strategy, keep the end goal in mind and create content that will always elicit a response. And remember, be creative!

What great examples of calls to action have you seen? Share your thoughts below!