Diary of a Bridesmaid: The Side Effects

This year I will be a first time bridesmaid for one of my best friends. Seeing as I’ve never done this before, I am not jaded yet and am actually genuinely excited to participate. I still have about 11 months until my friend’s wedding and already I have been experiencing some unavoidable side effects from being a bridesmaid.

1. I am planning my wedding. Not outwardly in a crazy Pinterest board (yet) but in my head. I am making clear notes on things I like that she is doing and things that I would tweak. The fact that I am not in a serious relationship doesn’t seem to bother me at all.

2. When I speak to my friend, we only talk about her wedding. This is not her being obnoxious and obsessed. Frankly, I want to talk about it too. I want to know what’s going on, what’s being planned, what progress has been made. I am an excellent audience for all things wedding.

3. I am on a diet. The bride is the queen and she’s going to look HOT. However, I will be in some of these pictures and I want to look nice too. Not to mention, I’m bound to bump into people I haven’t seen in a while ::cough cough:: my ex ::cough cough:: so it doesn’t hurt to look good for those people as well.

4. I am a pinaholic. I was always a little obsessed with Pinterest, but I have gone into overdrive now. I want to find all the coolest drinks and bachelorette games and DIY bridal gifts I can find. Whether I make them is another story… but I have tons of inspiration!

The wedding is still practically a year away. I’m sure I’ll come down with more side effects as the bride gets deeper in to planning… and I can’t wait.

The 8 Miracles of Social Media That Didn’t Happen

For my Likeable Media blog this month, I wrote about the 8 Social Media Miracles of 2012. While drafting, my next stroke of genius hit! Below you will find the 8 Miracles of Social Media that DIDN’T happen this year.

Miracle#1 – You didn’t instagram your feet in the sand this summer, the fall foliage, or your huge Friday happy hour drink.
Miracle #2 – You didn’t live tweet your day.
Miracle #3 – You picked up the phone to call your best friend instead of sending them a Facebook message.
Miracle #4 – You found out your high school classmates got engaged/married via Facebook’s new love notifications and didn’t question your entire life & cry yourself to sleep.
Miracle #5 – You didn’t mention who your political preference during the presidential campaign.
Miracle #6 – You made only one pinterest board.
Miracle #7 – Your twitter, pinterest, instagram, spotify, reader, goodreads, purchase history were NOT hooked up to your Facebook feed.
Miracle #8 – You went an entire hour without checking an application on your iPhone.

12 Things I Want For Social Media This Year

This was originally posted on Likeable Media’s blog.

Dear Santa,

It’s that time of year again where we get to write you letters and ask you for things. The past two years you have really pulled through and delivered some great additions to the social media industry. When I asked for more personalized Facebook pages, you gave me Timeline! When I asked for the next big thing, you gave me Pinterest! Now it’s a new year and I have new demands requests for you. Please make my wishes come true!

1. Bring Instagram back to Twitter! I can’t stand to see them fighting like this. Plus, it looks like I have no pictures on Twitter since you removed all my Instagrams.

2. Make Timeline searchable. Things get lost on timeline very easily, but wouldn’t it be great to have a search function to find things?! I know search isn’t Facebook’s sweet spot but maybe 2013 is the year!

3. Ability to “like” tweets. Yes, I asked for this last year… and the year before. Favoriting is not the same. Some tweets aren’t worthy of a favorite or a RT. Just a like.

4. Facebook Offers for small businesses. Why the 400 liker restriction? Small businesses want to reward their fans with exclusive deals too.

5. Increased Newsfeed visibility. Could you give your buddy Zuckerberg a call and give us back our newsfeed visibility? I very rarely complain about Facebook changes but this just makes it that much harder to get content seen, even when your content is stellar.

6. Give Myspace a chance. I am really rooting for Justin Timberlake. I have a new Myspace page myself and it really isn’t all that bad.

7. Ban  politics or sports from being discussed on Facebook. Just kidding… but really.

8. Easy way to delete groups. Currently, you have to delete every member of the group before being given the option to delete the group. I understand the logic, but is this really the most efficient way of doing things?

9. Pinterest analytics please! I know there are free tools out there but I really want Insights for Pinterest. We already know that click through rates and purchases from Pinterest are real, but I need numbers!

10. Option to optimize. Uploading videos to Facebook as opposed to just sharing a link from YouTube has it’s advantages. However, I don’t get to select my freezeframe, optimize size, or anything. Give us some wiggle room here!

11.Group chat, come back! I miss the giant group chats. Bring them back!

12. Analytics… that are good… and FREE. I realize I am asking a lot here. I want to be able to compare my brand to other brands and do a deep dive into click through, engagement, and ads. Let me know what you can do here…

Alright Santa… work your magic! And just in case, send this over to Hannukah Harry too (I want to make sure I’m covered!).

S.W.A.T. (Sealed with a tweet!)Cara Friedman and the Likeable team!

What would you wish for from Social Media Santa? If you agree (or disagree) post your favorite numbers in the comments!

Click here to see my wishlists for 2011 and 2012.

It’s My Birthday And I’ll Pin If I Want To!

That’s right folks… it is my birthday! I happen to love birthdays (not just my own) and pretty much any reason to celebrate! Considering my obsession with Pinterest and the fact that Pinterest allows you to pin for the party you’ll never have (and can never afford) I decided to describe my dream birthday party in pins for all of you. Maybe you can use some of these party ideas IRL.

You are cordially invited to my awesome birthday party… Harry Potter style!


Every good party should have good party games. In my opinion, Battle Shots is wildly appropriate.


Babies of the 80’s should have treats that reflect that. My guests can enjoy 80’s themed cupcakes.


At my fictional birthday party, it is warm in mid-March! And that is why we will be playing lawn twister.


No party is complete without a gorgeous Disney-inspired cake!


Thanks for attending my Pinterest-inspired, utterly disjointed, fictional birthday bash!


That was fun! What would you have at your dream party? Let me know!

Follow me @Caraizzle!

What Social Network Is Your Target Demographic Using?

Originally posted on Likeable Media’s blog.

With so many social networks to choose from, how are you supposed to know which one is best for your brand? The first question you should ask is, “What are my customers using?” You may be really great on Facebook, but your target demographic spends most of their time on Google+. With so many statistics out there about who is using what network, it makes your job easier in choosing which network is right for you. Although most companies don’t have target demographics as broad as “male or female,” it is still a good place to start.

I’m trying to reach women. Where should I go?

Pinterest. The hottest network out there at the moment, Pinterest is definitely built for women. Statistics show that 58% of Pinterest users are women and the percentage of active users is likely much higher. Pinterest is known for sharing popular topics such as interior design, recipes, fashion, etc. Women are drawn to this network and the user numbers are only growing.

Facebook. While the user numbers on Facebook are pretty even (51% male and 49% female), it is shown that women drive 62% of activity on the social networking site. When it comes to commenting, liking, and participating on pages, women dominate.

Foursquare. In general, nearly 60% of Foursquare users are females. Women are more likely to use a deal or special. However, there have been days where men dominate the location-based app such as on election day. On election day the ratio of users was actually reversed to have 58% be male. This is something to keep in mind when creating Foursquare promotions.

I want to connect with men. How can I reach them?

Google+. In July, men were leading with 66% but now statistics show that almost 70% of Google+ users are male. Google+ is an important network to have on your radar since the search integration was announced, but if you are trying to reach men, it is that much more important.

LinkedIn. The professional network is led by men with 55%. Not only that, but the men are mostly in the 35-55 age range. When it comes to B2B companies, if you are trying to target men then you should definitely be on LinkedIn.

I want to reach both men and women. Where is there an even distribution?

Twitter. Twitter is pretty much 50/50 when it comes to gender of users. If you want to reach the masses, Twitter is a gender neutral place that will help you accomplish your marketing goals.

YouTube. YouTube is also a pretty even split. Watching and posting videos are done by both men and women equally. Keep this in mind when thinking of places to share your clips.

Other Facts About Gender and Social Media

  • QR codes are mostly used by young males.
  • Males tend to seek information and women search more for sales and coupons.
  • Females are more likely to recommend a brand, product or service through a social network.
  • Women often list their interests on Facebook more than men do making it easier to target ads to them.

Besides just the distinctions between male and female social media use, it is important to remember age range, interests, etc. Do your homework before choosing a network for your brand and find the space that is right for you?

Which social networks are right for your brand? Share in the comments below!

Follow me @Caraizzle!

Big Changes To Facebook Advertising And What To Expect

Originally posted on Likeable Media’s blog.

Over the past few days, Facebook has been introducing a number of changes that will affect Facebook ads. These changes affect everything from copy to placement to location. Some changes are rumored and some have already begun to roll out. Listen up marketers because we’ll need to adjust our ads to fit in with the new requirements!

90 character ads. Formerly 135 characters, Facebook ads will be cut down to 90 characters by the end of the month. This is great for Facebook since now they will be able to fit in more ads. This is challenging for marketers since now we will have to fit our copy into an even smaller space! Well Facebook, we are up for the challenge!


Featured Stories. First we had sponsored stories, and now we have featured stories. Facebook is beginning to roll out advertisements into your news feed. If you like a page on Facebook, you may see their ads pop up in your general news feed. The ad will be marked as “featured.” Having ads in the news feed will likely increase engagement. You may see you reach and your “people talking about this” number rise.
Mobile Ads. Once an ad-free zone, Facebook will not be implementing advertisements on the mobile app. Because of the small screen, it would be hard to feature ads off to the side so we will likely see mobile ads as “featured stories.” Mobile ads are rumored to launch as early as March.
Gestures. With the integration of so many apps (Spotify, Pinterest, Washington Post Reader, etc.), users can listen, pin, read, and more. All these gestures post right to your ticker and the potential for sponsored stories are endless. A band can have a sponsored story that says “listen” to this, and a publisher can encourage user to “read” a particular story. The possibilities are endless.
Limiting the ad copy to 90 characters may affect your Facebook ad strategy. To get more text in, you may want to choose a featured story instead. Overall, these changes will have a great effect on your marketing strategy so keep your eyes open for these features to roll out!

Are you looking forward to these Facebook ad changes? Share your thoughts in the comments!

Follow me @Caraizzle!

What Came First, The Ninja Turtle Or The Nose?

Who doesn’t love the Teenage Mutant Ninja Turtles? When I was little I used to watch the TV show, play with the action figures, go see the movies, etc. Now as an adult, there are not as many ways to enjoy the greatness that is Leo, Raphael, Mikey, and Donny. Luckily, there is some good news! My friend, Roger, showed me a popular turtles meme that I missed. Ninja Turtle Noses. Yes, you read that correctly. If you google “ninja turtle noses” you won’t be disappointed. Here are some of my favorites.


One Less Lonely Turtle



Clooney/Gosling Turtle


Winning Turtle

You have to admit, the resemblance of the ninja turtle drawn on a human nose is strikingly similar. Makes you wonder whether this is what they based the original drawings for them on! 

How cool is this? Have you made one?! Share below!

Follow me @Caraizzle!


5 Things Pinterest Is Like

It has only been about a week since I joined Pinterest and this is already my second blog about it… yes I am obsessed. Every female social media nerd I know is really into this network. I thought to myself, ‘Why are all these women into Pinterest? What is it about the network that really gets us excited?!’ After mulling this over with  co-worker, I decided that girls like Pinterest because it is like so many other fun things we enjoy:

Yes gentleman… Women like to cut up magazine with pretty words, pictures, colors, etc. and paste these pictures onto a shoe box or a poster board or a card. Making collages are fun and it is a cute way to express yourself. Too bad that after you’re done, you have no idea what to do with what you just made.

Decorating Your Locker
Back in those high school and middle school days, everyone wanted to decorate their locker. Granted, your locker would only be seen by you or the person immediately next to you and it would only be seen for a few seconds every day, but still. We loved it.

Back when Facebook had tabs for personal profiles, people would add boards of flair to their page. You could essentially pick a bunch of pins that speak to who you are and then add them to your board. I loved flair, and seeing that Pinterest and flair are pretty much the same, it makes sense that I love Pinterest.

Bumper Stickers
Another Facebook favorite, bumper stickers! Send your friends fun pictures and random sayings to display on their page. Yup, also another variation of Pinterest. And we love it.

Although I am not a Tumblr user, I have heard time and time again that Pinterest is just like it. I guess you post pictures you like, and people can re-post them, comment, etc. Sounds like Pinterest to me but I like my network better.

Are you into Pinterest? What do you like about it? Let me know!

Follow me @Caraizzle!

My Plea To Pinterest

Yes, I am obsessed. I love Pinterest. I love pinning. I would pin all day if I could but I can’t because I have a job. I keep trying to think of new ways to use Pinterest such as making movie and book reviews, creating unique boards, etc. Only a few days into getting an invite and I am a full-fledged believer in the network. However, there is something that struck me immediately as one huge thing missing in this platform, and that is embedding.


I create these awesome boards, and I am proud of them, and I want to show them off. However, I am limited in how I can do that. Anyone on Pinterest can see my board and pins easily. BUT if you’re not on the platform, you can never see it! Sure, I could tweet my pins but at the rate I am pinning, I think I would piss off lots of followers!
If I could embed my boards into a blog post and have it update as I update on Pinterest, the network would be perfect. Pinterest… hear my plea. I want to embed my boards into blog posts! Make my dreams come true!
While we’re at it, is there anything else you want Pinterest to do? Let them know!
Follow me @Caraizzle!