Using Social Media To Be A “Likeable” Lawyer

This was originally posted on Likeable Media’s blog.

You’re probably thinking… Did I read that right? Why is the word “likeable” and “lawyer” in the same sentence?! Being a law student in the world of social media, I want to clear up the misconception about lawyers once and for all – lawyers can be very likeable! Believe it or not, there are a number of lawyers successfully using social media in a way that is driving real results. Here are some tips to make you a more likeable lawyer.

Share Your Knowledge- Knowledge is power and sharing this useful information with others makes you a trusted resource.

Focus On Your Specialty- Focus on your expertise and become the go-to person in that vertical.

Blog- Short form content through Facebook and Twitter can be valuable, but creating a successful blog on a niche topic can give you and your practice additional exposure the field.

Social Referrals- There are a number of ways to connect with your clients and if they are happy they will recommend you to others in the social space.

Be Human- Lawyers have a bad reputation in terms of trustworthiness and transparency. Use social media as a way to challenge this stereotype and connect with clients, prospects, and followers.

After taking these tips and applying them to your practice, you may have a shot to win the Likeable Award for “Most Likeable Lawyer.” Voting ends on May 15th so get your votes in now! Here are some likeable lawyers:

Who do you think the most likeable lawyers are?  Share with us in the comments, and be sure to cast your vote for them in the Likeable Awards!  

Follow me @Caraizzle!


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